The journey of defining a strategy and driving its implementation provides an unparalleled opportunity for growth for individual leaders—ideally with the right support.
A German-language TV programme magazine with approximately 10M circulation and 15M readers reach.
With print products becoming increasingly marginalized, the client aimed at developing a long term digital product strategy, including new customer target groups and sources of revenue for the company. The entire management team and key leaders had risen through the ranks in-house, with very limited experience in major change efforts, leadership in disruptive situations and people management in transitions of the aforementioned scaled. Moreover, their concerns about their personal future impacted the pace and commitment during the strategy definition and implementation.
In parallel to securing content support for its strategy development, the company’s management team decided to invest in an individual support and development program for its key leaders.
LWC provided this support over the course of 18 months, leveraging target capability maps, job profiles and evaluation systems that are best practice in leading corporations. These were pragmatically adapted to the specific needs of a mid-sized company.
LWC ran monthly intense feedback and development discussions with every key leader included in the program, reviewing the evolution of individual skill profiles, progress in acquiring specific expertise and areas for further development. As a result, the client achieved a significantly higher impact of its strategy and strong plan adherence during the strategy implementation phase. Moreover, all leaders included into the program confirmed its value for them personally as well as the positive impact this program had on their commitment and loyalty towards their company.