Pursuing long term strategic targets while excelling in daily business execution.
A continuous, targeted support model helps master this challenge.
A German engineered goods manufacturer with roughly €300M sales, manufacturing sites on three continents and own, fully fledged sales organizations in 15 countries (see also the detailed case example in: “Implementing your strategic action plan”)
The company’s strategic planning effort had defined a growth target of doubling revenues within five years, driven by 18 strategic growth projects across the company. These projects comprised the expansion into new geographies, the acquisition of new products and brands as well as changes to the company’s own operating model and organizational setup. The four-person management team served as a Steering Committee for all 18 projects and was responsible for achieving the defined targets.
In order to secure the success of the implementation, LWC developed a targeted, long term support model: each sponsor of one of the 18 growth projects received support through monthly, 1–2 hour meetings that LWC prepared and managed. These served to discuss the progress on the project, course correct where required, provide an external perspective and thought partner on how to address specific roadblocks.
In addition, quarterly 1–2 day working sessions brought together company leaders across individual growth projects in order to maintain momentum or even accelerate implementation.
A select number of growth projects received dedicated day-to-day support through LWC, e.g., in order to integrate a strong external perspective on competitors’ best practices and market trends. Usually these phases of dedicated project support could be kept short (4–7 weeks).