Jointly developing the strategy is the strongest basis for successfully implementing the plan. Supported and enabled by LWC.
EA manufacturer of construction materials for private and commercial real estate. Annual sales of €500M. 4,000 employees and affiliates in eight countries.
Goal was to develop a new growth strategy that would bridge the silos of individual business units. Moreover, the client aimed at accelerating innovation in its core premium products segment and expand to the mid-tier market. This approach of “trading down” raised concern with parts of the management team and the employees. In addition, both members of the leadership team and middle managers were tied up with the daily operational business and had limited experience in strategy development.
The project was designed to be light touch, avoiding intense phases of project work that would have required dedicated resources on the client’s side. This approach allowed the key leaders in the company to play pivotal roles in the strategy development despite the requirements of daily business management.
The 14 months of support through LWC centered around six two-day working sessions that were held offsite.
Every working session started with an introduction into relevant methods and frameworks for developing the company’s strategy. In addition, LWC provided the analytical groundwork and provided a view on industry trends and competitor good practice. This step allowed to create a shared understanding of the market and challenges faced by the company within the leadership team, and facilitated alignment on the most relevant measures later.
Only those strategic initiatives that gained the endorsement and sponsorship of the entire management team were funded to be pursued.
Through this approach, LWC was able to leverage the full depth and breadth of the client’s industry experience, and close potential gaps and contribute own expertise, custom-built market research and branding work supplied by LWC’s network.